MSIT hopes to achieve these few complex characteristics required of product building organizations:

1. Growth orientation, vigilance, commitment to technology, acceptance of risks, cross-functional co-operation, receptivity, slack, adaptability, diverse range of skills are just few organizational characteristics that facilitate a product innovation process.

2. Organic organisational structures favor product growth against mechanistic organizationational structures
- organic structures have open channels of communication, free operating styles, decentralised authority for decisions based on expertise, free adaptation to changing circumstances, emphasis on getting things done, loose and informal control, flexible on-job behaviour, participation and group consensus used frequently

3. Few key individual roles in product innovation process
- Technical innovator, Technical / commercial scanner, gatekeeper, product champion, project leader, sponsor

4. Few innovation strategies adopted in the personal computer industry
- Leader / offensive, Follower / defensive, Cost minimisation / imitative, Market segmentation specialist / traditional

5.Linear process of new product development
- idea generation, idea screening, concept testing, business analysis, product development, test marketing, commercialisation, monitoring and evaluation

6.Technology management problems
- In many areas it is not clear before the event who is in the innovation race, where the starting and finishing lines are, and what the race is all about. Even when all these things are clear, companies often start out wishing to be a leader and end up being a follower !

7.Reasons for new product failure
- Nothing new in product, inadequate budgets, poor market research, lack of top management support, non-involvement of customer, exceptional factors such as government decision, market too small, inadequate support from channel, competitors moving too quickly, internal organization problems, poor return on investment, unexpected changes in consumer tastes

8. Prosperity throug products
- Even though the ordeals and failure factors are too many, if an organization can sail through them and bring out a product, the prosperity it can bring to all its stakeholders can far outweigh all the travails they had undergone; the success factor has a tremendous effect on the eco system that every effort would be worth the trouble.

9.Risk
- The biggest risk will be that of promoters only; everyone else will be only benefitted through a product innovation process to various degrees.